Alex’s Reading List
Currently Reading: Fooled by Randomness by Nassim Nicholas Taleb and A Whole New Mind by Daniel Pink
- The Dip by Seth Godin
- The Plenitude by Rich Gold
- Shaping Things by Bruce Sterling
- The Design of Future Things by Donald A. Norman
- Lucky or Smart: Secrets of an Entrepreneurial Life by Bo Peabody
- Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Jayson Stark
- The Stark Truth: The Most Overrated and Underrated Players in Baseball History by Jayson Stark
- Myths of Innovation by Scott Berkun
- The Non-Marathoner’s Trainer by David A. Whitsett, Forrest A. Dolgener, Tanjala Jo Kole
- Watching Baseball Smarter: A Professional Fan’s Guide for Beginners, Semi-experts, and Deeply Serious Geeks by Zack Hample
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
- Founders at Work: Stories of Startups’ Early Days by Jessica Livingston
- Six Impossible Things Before Breakfast: The Evolutionary Origins of Belief by Lewis Wolpert
- The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley, Jonathan Littman
- Small is the New Big by Seth Godin
- Convergence Culture by Henry Jenkins
[ Started counting in January 2007 ]



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